Direct Mail
Direct mail delivers one of the lowest cost-per-lead of all direct marketing tactics. When used in combination with email and social marketing, targeted direct mail is one of the most cost effective ways to engage customers, push traffic to your website, and generate leads for your business or organization.
At RiverCity Print and Imaging, we take care of your direct mail efforts so you can focus on the other parts of growing your business or organization. We are expert and understanding and impementing the strict requirements of the US Postal Service. The end result is we make sure your mailing goes out on time, at the highest delivery rate, and with the lowest possible postage cost.
Being a printing company as well as a mailer, the RiverCity Print and Imaging team adds value by managing every aspect of your campaign. From design and list procurement, to print and mail fulfillment, to the final mail drop, we are responsive to your needs and there every step of the way.
Traditional Direct Mail
Whether your next mailing project is a simple direct mail postcard or sophisticated matched mailing, we have the staff, resources and knowledge to handle your job from start to finish. Our Postal software will get you the best possible postage discounts as well as identify duplicate addresses and non-deliverable addresses. We keep up with current USPS specifications & guidelines which saves you money and reduces delays in delivering your mail.
- Addressing
- Bulk Mail Sorting
- Bar Coding
- Postage Application
- Folding
- Tabbing
- Inserting
- Hand Assembly
- Shrink Wrapping
- Mailing Lists
- NCOA & CASS Certification
- Variable Data
- Every Door Direct Mail
Let us work with you in developing and executing a direct mail program that saves you money and brings results.
VDP (Variable Data Printing)
At RiverCity Print and Imaging, our Variable Data Printing (VDP) service uses computer databases, our digital presses and highly effective software to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. We use variable data printing to customize direct mail, brochures, flyers and other documents. Instead of producing 10,000 copies of a single document - delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.
Depending on the relevancy of your content, message or offer, VDP may be the ticket to increase your ROI (return on your investment) on your direct mail projects.
Neighbor Mail (Every Door Direct Mail)
NeighborMailTM - USPS Every Door Direct Mail is an ongoing program from the US Postal Service that is the easiest, most affordable way to use the mail to deliver a message to your customers. Use it for a coupon, a sale or simply to let customers know you are there.
Benefits of NeighborMailTM:
Postage of only 18.3¢ (subject to change by USPS)
No need to manage a mailing list
No annual postage permit fees
Large format to grab attention
Mail to an entire community or smaller parts of a town
With NeighborMailTM, we can design, print and mail your 9 x 6.5" EDDM postcards for less than a first class stamp, postage included, when you mail at least 2500 pieces. Other size postcards also qualify for this mailing method.
Is a NeighborMailTM mailing financially right for your business?
Let's break down a 2500 piece mailing....
At Main Street Cleaners, the average client spends about $200 per month in dry cleaning and tailoring services. After all expenses have been paid, Main Street's profit per client is $100.
Main Street owner, Jim Smith decided to mail to 2500 homes surrounding his store, and spends $1180 to do an NeighborMailTM mailing (including design, print, mail and postage). If he gets 12 new clients, the mailing is paid for and all additional clients are profit.
After the first successful mailing, Jim decides to do a 5000 piece mailing. The design is already done and the per piece printing price is less at higher quantities, so it is even easier for him to cover his costs!
Plug in your numbers and see if it will work for you. We would be happy to help!
Does NeighborMailTM make sense for your type of business?
These types of business are perfect for EDDM:
- Dry Cleaners
- Restaurants
- Retail Stores
- Contractors
- Landscapers
- Tree Removal
- Business Services
- Political Campaigns
If your target market is a geographic area, EDDM is right for you!
How do I do a NeighborMailTM Mailing?
The US Postal Service website explains how to do an EDDM mailing, and walks you through this process. Don't worry though. If you don't want to do the mailing yourself, RiverCity Print and Imaging will handle all the paperwork for you. We have attended USPS training for EDDM, and can take care of it for you. If you want to handle the mailing portion yourself, please visit the post office website for more details.
Some ideas for NeighborMailTM postcards:
- Invite customers to a grand opening or to a newly renovated or expanded space
- Offer timely coupons or offers - give customers something in exchange for their time
- Announce events like clearance sales, kids' days, anniversary celebrations, and holiday promotions
- Publicize your participation in community events such as sidewalk sales and seasonal activities
- Highlight your hours of operation, especially if you're extending them for the holidays
- Emphasize your location and let them know you're nearby; give them a map to your door
- Thank the community for its patronage, and you may see new patrons sooner than you think.
All these things are possible with Every Door Direct Mail!
